June 18, 2009

Wimbledon Android app “pushes the boundaries”

Permalink: Wimbledon Android app “pushes the boundaries”
by David Masters

Wimbledon Android app
Tech-savvy tennis fans are in for a treat this year with IBM launching a range of mobile apps offering realtime updates on Wimbledon.

Applications for Android and iPhone handsets, as well as for micro-blogging service Twitter, will make this year’s Wimbledon the most technologically advanced and accessible in history.

The Twitter client launches today, whilst the Android app launches on the 22 June.

The Android app, Seer Android Beta, allows tennis fans at Wimbledon to get inside information on the tournament by pointing their phone’s camera at tennis courts, players, and buildings.

Using the video feed, combined with the handset’s digital compass and GPS, the Android phone will display information about the objects on the phone’s screen.

Information such as scores, who’s playing, and available seats can be found out by simply pointing the phone at any of Wimbledon’s tennis courts.

IBM’s Wimbledon Twitter feed, meanwhile, will provide realtime updates on scores, seat availability, and queue lengths, with information aggregated using hashtags.

The iPhone app, already available for download, works in a more traditional manner, kepping users in the loop on scores, play schedules, and draws, as well as providing news and video updates.

Alan Flack, chief exeuctive of the All England Lawn Tennis Club, said the apps are aimed at the “younger generation” who “expect content to come to them.”

“We have tried to facilitate this,” Flack said.

“We try to balance things that work and look polished with a couple of things which push the boundaries.”

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