Sony Ericsson unveils Greenheart eco-phones
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by David Masters
Sony Ericsson today boosted its eco-credentials by unveiling two new handsets made from recycled CD cases and water bottles.
The GreenHeart C901 and Naite are set to be part of an ongoing environmentally friendly range of phones from the vendor, using minimal packaging, non-toxic paints, low power charger, and an electronic on-phone user guide rather than a printed manual.
Announcing the phones, Sony Ericsson quoted John Grant’s ‘Green Marketing Manifesto’: “It’s not about making normal phones green, it’s about making green phones normal”.
The Sony Ericsson GreenHeart 910 is a quadband GSM/GPRS/EDGE and dualband UMTS/HSPA handset.
Features include a 2.2-inch screen, Bluetooth, Micro M2 card slot.
Its 5-megapixel camera includes autofocus, Xenon flash, and smile-shutter.
Google Maps is installed, although locations are approximate as they use mobile-mast triangulation rather than GPS.
The Naite handset features the same display, but comes with a lower-resolution 2-megapixel camera.
“Walkmate” software installed on both phones lets users know how much CO2 they’re saving by walking rather than driving.
Both phones are set to be available in the third quarter.